In today’s digital world, data is the pillar that supports any marketing or business analysis strategy. Google Analytics 4 (GA4) has established itself as an essential tool for capturing and analyzing user behavior, but it is not enough to install and activate it: it must be configured correctly to obtain the maximum benefit. This includes the proper implementation of events and parameters that reflect exactly what you need to measure and analyze. These elements not only help improve data quality, but also allow democratizing access to relevant insights, facilitating the decision-making process and detailed control of what happens in your business.
What types of events does GA4 offer and why should you use them?
GA4 has an event structure that forms the framework in which we capture and analyze data. These events are the backbone of any measurement strategy in GA4, and it is essential to understand their types in order to implement them correctly.
System events
System events are those events that GA4 needs to function properly and provide you with basic but crucial data about user behavior on your binance users list website or application. These are events that you need to be aware of but not worry about as the system manages them itself, without you being able to change or alter them in any way.
Examples of these events include
`session_start`, which marks the start of a session and is vital for measuring the time users spend on your site,
`first_visit`, which records a user’s first visit and helps you identify new users,
and `user_engagement`, which measures the level of user interaction with your content.
These events are generated automatically and are critical because without them, you wouldn’t be able to perform basic tracking, which would compromise how is seo performed with al GA4’s ability to provide relevant insights.
Enhanced Measurement Events
Enhanced measurement events are those that GA4 automatically captures if you enable this feature during setup. These events include interactions such as measuring page views with ‘page_view’ or external link clicks with ‘click’, file downloads, or page scrolls. For example, the `file_download` event allows you to automatically track when a snbd host user downloads a file from your site, while `scroll` captures when a user scrolls a certain percentage, helping you better understand the depth of interaction with your content.