What is content marketing?
Content marketing is to produce content that is valuable to customers, provide answers to customers’ various questions, strengthen customers’ understanding of goods or services, and make companies or websites become experts, thereby enhancing customers’ trust in the brand and having a sense of trust. Then you can increase sales and service inquiries. This is “content marketing”.
How is content marketing performed?
There are five steps to implement content marketing. The first is to set marketing goals, the second is to set marketing audiences (TA), the third is to design marketing bulk mail masters content, the fourth is to create an execution plan, and the fifth is to It is to review the implementation effectiveness.
Step 1: Set marketing goals
Different industries and companies will have different content marketing goals. B2B and B2C will have different marketing goals. If it is a new company or brand, it will have “enhanced visibility” as the goal. If it is a B2B corporate website, it will Taking “let potential customers leave information” as the marketing goal, the marketing goals also include “increasing customer participation”, “increasing the number of members”, “finding loyal customers”, “increasing order conversion rate”, “becoming an industry “Opinion leaders”… The first step in content marketing is to set marketing goals. Marketing goals are not necessarily a single goal but can also be multiple goals.
Step 2: Set up marketing audience
After setting your marketing goals, you need to start imagining who is the target of content marketing? Who would need such products and services? Setting the cheap kitchen renovation ideas marketing audience is very important because it can help us focus on narrowing down the scope of content marketing. Only with a clear marketing audience can we design marketing content for them. Common marketing audience analysis can be done through “questionnaire survey”, “field survey”, “customer analysis”…
Step Three: Design Marketing Content
Once you have certain marketing goals and marketing audiences, you can create content that belongs to them based on this content. The content is not limited to articles, but can also be introductory videos, professional explanations, FAQs, beginners’ guides… as long as the marketing audience loan data can The content you want to know is within the scope of our production. Content creation can be thought of in three stages, “information collection before purchase”, “product comparison before purchase”, and “inquiry stage when deciding to purchase”. You can target this Produce content corresponding to the three stages of customer purchase.