The first step in unfamiliar development is to collect a customer list. After collecting the list, it is necessary to propose “information valuable to customers.” What is valuable information to customers is actually to solve the customer’s pain points. As long as the customer’s pain points can be found, Find profit opportunities. How to find customers’ pain points? The following is the second lesson of unfamiliar business development: How to find out customer pain points?
〈Extended reading: Lesson 1 of unfamiliar business development: How to collect a customer list?〉
Conduct interviews with customers
This is the most direct and effective way to know the customer’s pain points. Record the customer’s pain points through questions and answers, and compare whether take email marketing service the company’s services can solve the customer’s problems. As long as it can solve the customer’s problems, there will be business opportunities. You can use 5W1H thinking when designing interview questions. Why do customers want to buy this product? What problem does the customer want to solve? Where Where does the client want to execute? When When does the client want to execute? Who will be implemented by the customer? How will the plan be implemented? Then we can slowly clarify the customer’s needs and the pain points to be solved? Unfamiliar development is to propose capabilities that can solve the customer’s pain points.
Conduct market surveys
Design market questionnaire questions and conduct offline or online questionnaires. This method is more suitable for the common pain points of a certain industry or group. When direct interviews with customers are not possible, this method can be used to understand the common problems or problems faced by the industry. Dilemma, when the number of samples in the market questionnaire survey is large enough, the more common pain points of customers can be found, and based on these pain points, we can develop new customers who want to solve the problems.
Collection of discussions on various pipelines
Use various channels, including your own website, social media, blogs, discussion forums, news… to collect customer discussions from these channels to see what they whatsapp business: how it works in 5 questions are dissatisfied with? What are you complaining about? Is it a problem that needs to be solved? As long as we can collect a large amount of information, we can summarize and sort out the possible pain points of customers, and carry out unfamiliar development based on the pain points.
Use data analysis tools
Many times customers don’t know where the problem is, and the lack of information does not mean that the problem does not exist. At this time, you can use data analysis tools to analyze website traffic, click-through rate, bounce rate, etc. For example: From shopping website data, it is found that customers are always on The checkout page jumps out of the website. At this time, it is highly suspected that the checkout process is a pain point for customers. It can be found by “reducing cumbersome processes”, “increasing payment methods”, “reduce distracting content”… and data analysis tools. Potential customer pain points. Big data tools can also find the shortcomings of customer websites from the outside, conduct unfamiliar development based on customer deficiencies, and propose effective solutions.
Analyze competitors
Just because the customers themselves have not discovered the problem does not mean that the problem does not exist. You can analyze various information about competitors, look at their customers’ questions and answers, customer complaints, and customer feedback information loan data to find some potential pain points of customers. Or use the advantages of competitors to convince customers that they should keep up with competitors, otherwise they will be eliminated by the market. This is also a good entry point for unfamiliar development.