Value for you The research was carri out by “Marketingo Valdymas” in 2017. in May The purpose of the study is to find out how consumers value loyalty-discount cards. 1. The first question “Does the receiv discount/loyalty card encourage you to shop more often at that organization? ” Half of the respondents (50%) answer that loyalty-discount cards encourage them to shop more often at the organization that has the discount card.
42 percent of respondents said
That it does not affect their decision to buy or not to buy more often from that organization. And 8 percent – mention that sometimes gambling number data it determines, but often depends on the product itself. Thus, discount/loyalty cards encourage most consumers to shop more often at that organization. 1 discount cards 2. The second question aim to find out which loyalty program the respondents like the most.
38 percent respondents would still like to receive
A one-time discount appli here and now. 35 percent participants found all loyalty programs acceptable and appropriate. Arguably, people love discounts and it doesn’t really matter what kind they are. However, the cumulative loyalty new normal: how to adapt to this moment? system, when you use a service 9 times, and the 10th time – it is given to you for free, only 5%, attract the least interest. respondents found such a system attractive.
4 percent participants indicat their options
An increasing discount with each visit. But the loyalty program must depend on the product being sold. If it is a product that is not ne powder data often, then apply a one-time discount ((when you get a 5-10% discount on a product or service here and now), and if it is a frequently purchas product – a cumulative system (when you get 1-5% of the money back from the purchase amount) and can use them for another purchase). 2 loyalty cards 3. The third question “In what format do you like to have loyalty/discount cards?”