Holistic marketing is the creation, formation and implementation of marketing programs, processes and actions taking into account today’s marketing realities, circumstances and the interrelationship of its elements. Holistic marketing claims that everything is important in marketing, so it is important to be able to see the whole.
Holistic marketing consists of: INTERNAL MARKETING
Internal marketing ensures that all members of the organization, especially senior managers, adhere to relevant marketing principles. INTEGRAT MARKETING , which ensures that value is creat, provid and convey in the most suitable and coordinat means. RELATIONSHIP MARKETING , which ensures close, mutually beneficial relations with female number data consumers, distribution channel members and marketing partners. SOCIAL RESPONSIBILITY MARKETING – awareness of the ethical, environmental, legal and social impact of activities. There are still such concepts: I NDIVIDUAL MARKETING – to adapt marketing to each person as best as possible.
MARKETING AUDIT – to understand and justify the return on marketing investments
Within the organization Marketing is direct, clear selling. In other words, it is a social and managerial process in which individuals get what they want and ne by creating products. Propaganda – when you have no access to other information and as communication processes modernize no way to verify it (eg Soviet Union, North Korea). Black public relations – spreading lies, deception using public relations technology. So, there are various terms us in society and most of the time not completely wrongly. Therefore, in order to communicate in the field of public relations and marketing, you ne to know the terms.
For example, the beginning of a cover letter:
Why two hemispheres of the brain are more important than one?” TIP: don’t use boilerplate phrases in your cover letter anymore, because it shows that everything is not natural and the text is copi. You can avoid grammatical mistakes if you read powder data everything from cover to cover. After sending the CV, you can ask if it was receiv, if you have additional questions, and after the job interview – thank you. JOB INTERVIEW Errors: Inappropriate clothing. Dress a little more formally than you would normally dress in a workplace like this. Saying bad things about previous employers. Do not have questions for the employer. You ne to have at least 3 questions, otherwise it looks like you want to run away or that you are not interest. Lying. You have to admit your mistakes.