Companies need to stay alert and follow these trends to adapt to consumer needs.
Today, when we think about the sales process, we must consider the digital consumer journey, where the public usually carries out online research before making any purchasing decision , in addition to comparing possible products and services based on their needs, practicality and best cost-benefit.
For companies that want to maintain success and improve their competitive edge, knowing how to talk to this new consumer is the first step to getting closer and making a difference at the time of the purchasing decision.
Want to understand a little more about the digital consumer journey and more assertive communication with this audience? Keep reading!
What is the digital consumer journey?
The digital consumer journey analyzes the customer’s step-by-step process until the moment they actually make the purchase decision.
In this journey, we consider kuwait email list the individual from the first moment, when they discover a problem/need, until the moment they decide which product and which company they will choose to solve it.
The journey follows the consumer’s development. There was a time when it was not necessary to present so much information, as the competition and consumer habits of these people used to be more direct.
Today, however, with the online
World, the digital who is freelancing suitable for? consumer demands some fundamental care: quality content, direct contact and increasingly personalized and assertive communication.
1. Consciousness
The first stag e of the digital consumer journey is awareness. At this point, your potential customer is figuring out afb directory what their problem and needs are.
This is the phase in which these issues are introduced to the consumer. They have just realized that there is a demand that they were previously unaware of. With this problem recognized, it is time to look for alternatives that will be able to meet these needs.