Imagine this situation: you have been running an e-shop since 2008. During 6 years of active trading on the Internet , you have gathered a lot of experience, as well as e-mail addresses . But you haven’t gotten to use them yet. There wasn’t time for that, and you weren’t really interested in email marketing yet. This year, however, there was a turning point. You’ve read our publication on email marketing and decided to give email marketing a shot. Your database has over 20,000 contacts, but many of them are no longer active. What about that? Is cleaning the right choice?
If you are new to email marketing and have an email database, then the next step is to decide which tool you will use to send emails . Getresponse , MailChimp and SmartEmailing are the most popular in the Czech Republic . They all have their advantages, but also disadvantages. In addition to these tools, there are a number of other options. From custom solutions to expensive sophisticated tools. The goal is to select a candidate that meets most of your needs.
What are the main issues you might be facing?
After choosing a suitable candidate, the next step is to i spain whatsapp number data mport the database . Technically, importing a built database is not complicated. The problem arises when the database is large and you haven’t worked with it much in email marketing yet. Why?
Out-of-date email addresses are your main threat. Very simply, you can easily have 30-50% of addresses invalid or deleted in the database . Another problem can be that your recipients won’t remember you. They may have bought from you years ago and now they won’t respond posi incorporating inclusion into b2b marketing tively to your emails. Communication or relationship is not built, even though you may think otherwise.
The solution is to clean the email database before loan data you use it. You will get rid of old non-functioning e-mails and save a lot of money on monthly fees for specific software. However, it is important to realize that the mentioned tools are not adapted to advanced cleaning methods . It is primarily used to distribute and maintain a quality database.
What tools can you use to clean databases
Fortunately, there are services that can help you clean up old, large databases. The following three services are even recommended by the MailChimp team, so you won’t be missing out if you use them.
Lead spend
Brite verify
Data validation
All three services mentioned above will clean your database so that you don’t have to be afraid to use it . You will save yourself the trouble of a large number of inactive recipients who are not interested in your emails and you will communicate only with those for whom it makes sense . If you have a large database and have never used it for email marketing, then we definitely recommend cleaning it up.