Before you start publishing on Social Networks, it is vital that you define in detail what pillars your content will be based on; that is, detail what message you want to give to your audience . Gema mentioned, three pillars will be essential :
Generate creativity (ability to create something new of value or promote innovative ideas).
Stimulate inspiration (your community will look for something that motivates them to choose you).
Offer quality (transmit feelings and publish appropriately).
To develop a content strategy , try to simplify it into the three pillars around email data which your messages will revolve: creativity, inspiration and quality. Then you can create your content calendar , whose template you can download here .
As Gema has recommended, defining from the beginning the tone with which you will send your messages to your followers is as important as maintaining a coherent and homogeneous form of communication.
You must define whether you will use an inclusive “we” or the first person singular, whether you will use a personal photo or your company logo, and constantly give your audience the opportunity to participate in the content selection process .
When you create your articles, do so with your social community in mind , knowing that your followers will want to share your content, and take advantage of that opportunity to generate debate and space to comment or share experiences.
Do you want to know how to successfully spread your content on Social Media in just 30 minutes a day? Don’t miss this step-by-step guide that Gema has for you.
Step 3: Activate your strategy
Considering your community will help you define what type of social network to participate in. By discovering where your audience is, you can use various amplifiers to make your content go viral and thus give greater importance to your brand.
Influential blogs and brand advocates will be key to connecting with other industry leaders w usa data ho influence the community. They will help you spread your content in the online world. If after creating your blog you want to optimize, spread and monetize your content, don’t miss these key tips on blogging .
You can also use Newsletters with sporadic delivery so as not to overwhel laugh aI in the culinary arts m your subscribers. If you use this channel once or twice a month, it will be enough to inform them about your brand’s news .