Email marketing is a key part of your content strategy. It is one of the most direct channels for communicating with your prospects and clients, but there are also several important aspects to consider when sending email campaigns and not missing the opportunity to reach them.
We tell you about 5 email marketing strategies where the improvements you make will have the greatest impact:
1. Email Marketing Tools
The first step is to choose the tool you are going to use for your shipments. The choice must be the one that best fits your strategy.
The 3 best tools for campaigns are:
HubSpot : HubSpot is the most complete platform to unify your email strategy and your Digital Marketing strategy. It has an excellent CRM, email templates, personalization, dynamic lists and best of all, automation, to keep everything teacher database working even when you are not there. It allows the generation of complex workflows adapted to each need.
Pardot
This platform has some features in common with HubSpot, despite being more limited in general. In terms of development, programming and construction, it is much more complex than HubSpot since you need to know how to code. In its favor, it has we associate with events to good integration and synchronization with Salesforce.
Mailchimp : Lastly, Mailchimp is the most basic of the three platforms and the easiest to use if you are new to the field. It allows you to design templates and upload lists with ease.
2. Segmentation and Personalization
Email marketing strategy should include segmentation
It is essential for communication that you are clear about who fans data you are addressing. To do this, you must have a good database that, in addition to being organized by Buyer Personas, must also be segmented based on the stage of the Buyer Journey they are in. With well-defined Buyer Personas, you can personalize both content and messages based on their interests, motivations, problems, etc. You must take all phases into account to generate content that is appropriate.