Whitepaper: A white paper is a piece of digital content that revolves around a specific product or service, conveying information, data, and benefits of the solution. They are usually no more than 10-25 pages long, may include visual aids, quotes, or statistics, and use a CTA to lead the user to take a certain action. ( source )
Guide or checklist
A basic list of step-by-step instructions. This is usually very specific, visual, and straightforward content.
3. Video Marketing
video marketing is a rising content marketing formatThere’s no doubt that video marketing has revolutionized the online environment. You’ve probably already seen the impressive video marketing statistics. The harsh reality is that most people would rather watch a video than read a piece of text, and we understand why: they’re fun, engaging, and easier to understand than written content.
Video can be used for any stage of the Buyer’s Journey. Short videos are the order of the day, but you don’t have to rule out longer videos. Short, catchy videos will help you engage users at the top of the funnel, while longer demos and tutorials are architect database more appropriate for users at the end of the decision process ( source ).
Keep in mind that producing
A high-quality video can be time-consuming and expensive. Fortunately, tools like Vidyard make it easy to create videos quickly and cheaply. And YouTube is free! Did you know that YouTube is the second most popular website after Google? Think about it…
Expert Tip: If this is your first foray into video marketing, start with an introductory video about your company, like our mbudo presentation video! Build your path from there.
Webinars – This is a wonderful resource for businesses, if you can gather a the depth of interaction with crowd to attend. A webinar is a short presentation on a given topic (such as a demonstration of a product or service) followed by a live Q&A session.
Animation: Your videos don’t have to feature real people and images, opting for animation adds an element of fantasy! Plus, there are plenty of online platforms for creating animated videos.
Live Video : Perfect for premieres, new product launches, big news, etc.
4. Email Marketing
Email Marketing is the ideal complement to your marketing fans data activities. The good thing is that Email Marketing is relevant to each stage of the Buyer’s Journey.
Your email marketing campaigns can be segmented based on a number of factors: subscription type, product/service, location, type of potential customer, etc. We always recommend segmenting audiences so that you can send different content to different groups. For example, you should not send a person in the initial stage of the Customer Journey an email with exhaustive information about your product or services.