.Attract: Attract visitors to your website or blog.
2. Convert: Get the traffic that has been generat to leave their personal data, converting them into potential customers.
3. Close: Get these leads to buy and ultimately become customers
4. Build loyalty: Make your consumers fall in love with you so that they start talking about your brand, product or service.
Conversion funnel
Now that we’ve cover the goals of content marketing, let’s learn the nurse database different ways to drive traffic to your content and turn visitors into loyal customers. Next, discover the most valuable content marketing formats:
1. Blogposts
Blogging is one of the most popular content marketing formatsAside from your website, your blog can be consider the most powerful tool for attracting visitors from potential customers. It is also great for SEO, helping your relevant how to create a video popup for your website target audience find your content.
Blog posts can be us for every stage of the Buyer’s Journey, but they work best for the awareness and consideration stages. For example, you can write many blog posts describing various aspects of the problem your product/service acts as a solution for. Going deeper into the Buyer’s Journey, other formats (like the ones we’ll discuss below) tend to work better.
The great thing about
Blog posts is that they can be creat by almost anyone. They fans data tend to be one of the easiest and cheapest business resources. If you really want to go the extra mile with your blogs, consider expert posts.
Ideally, your blog should have a mix of standard posts (at least 300 words) and premium posts (1,000 words or more). This article provides a good explanation of how long your post should be, depending on the goal of the post.
HubSpot has a useful blogging tool that allows you to organize posts into Pillar Pages and Topic Clusters . This strategy uses links to create relationships between content, which helps your pages rank better in search engines.