Along with the new year , new rules for bulk message senders are also approaching . This is how Google reacts to the ever-increasing number of threats and unsolicited e-mails in the inboxes of its users. Senders who send more than 5,000 emails a day are in for a few changes starting in February 2024. However, the changes may also affect smaller senders, specifically their delivery rate or spam rate.
Google already blocks 99.9% of
all spam and dangerous emails. At the size of a company, that’s up to 15 billion emails a day . Despite this effort, however, a similar email reaches philippines phone number data our mailboxes from time to time. According to Google, one of the causes is weak security and poor configuration of the sending system of large senders. This then allows attackers to abuse a foreign domain to send spam and phishing , etc.
Sender identity verification
In the new rules, Google is putting more responsibility on the sender, and from February it will require verification that the sender is who they say they are . A similar change has ga4 recommended events already paid off for them in the past, so they are tightening the rule. Verification will be required by Google in accordance with their best practices . For large senders, this means setting up SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) authentication. These are two security mechanisms that help protect email from being sent fraudulently and increase the credibility of the sender. You can find out more about them here .
This is probably the most fundamental change, which a large part of senders still does not understand. If you are one of them or you are not sure, we recommend to check the “health” of your email. For example, you can use the well-known MxToolbox , specifically by lists the “e-mail health” section. This tool checks for problems with blacklists, mail server, web server, DNS, etc.