People love watching videos, and since we are primarily visual creatures, it is recommended to include this type of format in your e-commerce website to delight your visitors.
Besides having a high bulk sms master conversion rate, video pop-ups are fun, entertaining, and a very popular marketing tool.
Video pop-ups can help you:
- Driving View
- Improve conversion rates
- Get more sales
People are more likely to remember that they saw a product in a video, which is why it’s important to offer visitors the opportunity to try that experience, too.
With the right tools, you don’t even need any coding skills.
Providing this type of content to your visitors can prove to be very beneficial, so check out these useful suggestions we have selected for you and create stunning video popups for your website.
Let’s get started!
Choose the right design for your pop-up
Having pop-up video content on your website can serve several important purposes, increase user engagement and communicate your message more effectively. One of the main advantages is its ability to quickly grab attention.
Since this is not an ordinary pop-up and needs to have video focus , you have to choose the most appropriate design for it.
Make it look as beautiful as possible and choose the type of pop-up that provides a good user experience for your website visitors.
Don’t 7 win-back email examples for inactive subscribers have any difficulty opening or watching a video because it will frustrate your potential clients and make them remember you as unprofessional.
Using a popup overlay has proven to be a very successful option when presenting a video on a popup window, as it can expand to the full screen.
It will automatically grab the attention of your visitors and engage them.
To help you choose the right template for your popup, and to try out some other types of popups for your eCommerce site, use PopTin .
In addition to numerous customization options, the tool also features pop-up galleries with several different ready-made templates to choose from:
There are a variety of design templates for you to try:
- Lightbox
- Countdown pop-up
- Slide-in pop-up
- Full screen coverage
- Top and bottom bars
For example, a lightbox popup meets all the ideal criteria for displaying this type of content.
It helps your visitors enjoy watching your video because it darkens the background (i.e. the rest of the website) and puts the video at the center of their attention:
Source: Build Box
You can even set some kind of background color.
Most importantly, your message can be conveyed clearly this way.
Make your pop-ups look visually great
Another important element of a pop-up is its visual appeal.
First and foremost, it must stand out and catch the visitor’s eye.
Using Poptin’s drag and drop editor, you can fully customize your popup and change colors, fonts, add or remove certain elements, and more to match your website design:
You want your visitors to know exactly whose branded product they are viewing, so add a logo or some patterns specific to your brand to look more professional.
Make yourself easily recognizable by matching colors and fonts while making your pop-up look great.
Using different colors and drastically changing the design can confuse your potential customers, so try to stick to something familiar.
Pay attention to these visual details and keep the video in focus for optimal results and top-notch performance. Add eye-catching video popups to your e-commerce website to effectively engage and captivate your audience. When planning your product launch marketing , consider how the visual appeal of a well-crafted video can enhance a buyer’s first impression.
Adjust your video settings before publishing your pop-up
Before you can embed a video into a website popup, you must adjust its settings and make everything work properly.
To create the perfect video for your pop-up, you’ll need:
- Resize it
- Keep screen ratios in mind
According to statistics , generally, nearly 20% of Internet users use a 1980×1080 screen ratio .
In other words, when it comes to screens, many people prefer FHD resolution.
When considering the size of your video, it’s important that it doesn’t take up too much or too little screen space (especially on desktop devices).
Generally speaking, it’s recommended that video pop-ups take up at least 50% of the screen.
The video shouldn’t be distracting to your website visitors, but all elements of the player should still be visible enough.
With this popup you can also collect your visitor’s email addresses, so don’t forget to add a clear CTA button in a striking color:
Source: Humanity Inclusion
In order not to annoy visitors and turn them away, make sure to include exit options.
Looks amazing, right?
Optimize video popups for mobile devices
The next thing you need to do is to optimize your video popup for mobile devices.
Creating a mobile version of your video pop-up is important if you want it to work well on all types of devices and thus attract a large number of people who prefer using their phones to shop online.
There are a few things to note:
- Add a CTA button to play the video
- Optimize file size
- Use short and clear copy
- Follow specific Google guidelines
The first thing that’s different deb directory from desktop is that videos don’t play automatically on mobile, which is why you need to add a CTA button so your visitors can click on it and play it.
To keep loading speeds down, optimize file size.
Additionally, keep form fields to a minimum, use shorter sentences with clear goals, and make sure pop-ups can be moved so they don’t block visitors from seeing the rest of your site’s content.
Add eye-catching video popups to your e-commerce website to effectively engage and captivate your audience. When planning your product launch marketing , consider how the visual appeal of a well-crafted video can enhance buyers’ first impressions.
When it comes to Google guidelines, here are two things to keep in mind:
- Your video popup must not cover the actual website content, so make it smaller (about 30% of the screen instead of the usual 50%)
- Do not place video pop-ups on your landing page if they make the rest of your site difficult to access.
By following these mobile-specific optimization tips, you can allow your visitors to take advantage of your popups at all times.