VIP buyers – depending on income, number of purchases, sympathy for the brand. LTV – the methodology is aim at determining the volume of the advertising campaign budget bas on how large the income from the buyer will be, whether it is profitable. One of the common calculation methods is the analysis of the segmentation of the target audience by the average check value for a certain period of time. This is relevant if the marginality of different products does not differ much.
Hunt’s Ladder of Recognition
Method The main idea is that each ascending stage. Of entrepreneurship development has a different level of awareness of possible problems and nuances. The 5-step ladder present by Hunt illustrates the interaction of the company and the gambling data japan consumer from. The initial stage of complete ignorance to purchase: Lack of awareness. The target audience has no information about the offer product or service. With such a contingent, it makes sense to work in social networks and conduct an attractive mailing.
Expression of interest
People have express interest, but do not yet have sufficient information. Here it is important to convey information to the masses through comments, stories of successful purchases by customers. Solution. Buyers weigh up the options to as communication processes modernize satisfy their desires. An expert can tell you how your product will help, and a video from the sales floor or production will provide more information. The selection process. The consumer has decid on the option to satisfy his ne s, now it is time to choose a seller, service provider.
At this stage, it is important to convince a person
Of the quality and demand for the product compar to other organizations. Decision to buy. The last step where you ne to stop so as not. To material data prevent the client from making a purchase. To make sure he is completely sure of the correctness of his choice, you can please him with bonuses, a small but pleasant discount. Basic errors in segmentation It is a mistake to segment the target audience bas only on the similarity of certain characteristics.