The Double 11 Shopping Festival is approaching. This is not only an important sales period for e-commerce companies, but also a golden opportunity for brands to promote popular products and expand market share. Facing the fiercely sms promotional campaign competitive marketing environment, merchants need to have multiple strategies to stand out, especially mastering the latest marketing tools and platform trends. This article will select five professional articles for you, ranging from KOL sales, pet business opportunities, FB advertising strategies, key points for winning shopping festivals, to the application of short video marketing, to help brands significantly increase sales during the Double 11 period and achieve record-breaking performance growing up. Through these practical strategies, you can successfully sell your products on Double 11!
Article 1: How to use KOL to bring goods to help you achieve double 11 sales success
During Double 11, using KOL to bring goods has become an important strategy for brands to rush sales. KOL can effectively increase brand exposure and influence shopping decisions, thereby improving consumer trust. Choosing KOLs that are highly consistent with the brand’s target audience and have high fan interaction rates can ensure optimal promotion results. At the same time, tracking performance through exclusive discount codes and adopting a profit-sharing model can effectively encourage KOLs to actively promote.
In addition, the effective content strategy for Double 11 focuses on creating short videos that attract consumers, cross-platform linkage promotion, and strengthening authentic recommendations from KOLs. Launching limited products and live streaming can further stimulate purchase conversions. The social e-commerce function provided by EasyStore makes the management of KOL cooperation easier and smoother, and helps brands achieve sales breakthroughs during the Double 11 Shopping Festival.
Article 2: Pet business opportunities are hot! See how pet e-commerce companies sell through multiple channels, Double 11 sales increased by 496%
Taiwan from setting up pop-up stores in department stores to setting up stalls in markets has experienced a declining birthrate in recent years, and many people choose to keep pets instead of having children, which has led to the booming development of the pet industry. In 2023, the number of pet-related industries in Taiwan has exceeded 8,800, with an annual output value exceeding 40 billion yuan, and the global pet market is expected to grow by 6.1% annually by 2027. According to a survey, 66.2% of the people in Taiwan have experience in raising pets, and Generation Z and unmarried people are bulk lead the main potential consumers. In addition, the trend of keeping pets among the elderly is growing year by year. Pet consumption expenditures are mainly based on food, medical care and beauty care, and the spending power of people over 50 years old is the strongest.
Article 3: 8 key FB advertising strategies to achieve great sales results during Double 11!
Double 11 is approaching, which is an important marketing opportunity for e-commerce companies in the year. This article provides 8 FB advertising strategies to help brands maximize exposure during the Double 11 period, including a comprehensive guide from audience analysis, budget allocation, material creativity to advertising techniques.
8 key strategies:
- The significance of Double 11: Marketing through Double 11 not only increases sales, but also helps collect customer lists, bringing long-term benefits.
- Use Meta advertising: Taiwan’s FB coverage rate is as high as 76.1%. Through advertising, you can accurately reach potential customer groups and achieve efficient marketing.
- Audience Insights: Use Meta analysis tools to understand the target audience and develop advertising content that meets needs.
- Three-stage advertising layout: advertising design during the warm-up period, the main period, and the return period to enhance brand awareness and strengthen conversion effects.
- Advantage+ Smart Shopping Advertising: Automated ad configuration and personalized promotion to accurately reach potential customers and increase conversion rates.
- Freshness of advertising materials: including product catalog advertisements, single-image warm-up promotions, etc., to maintain the diversity of materials and increase appeal.
- Utilize live broadcasts to enhance interaction: Double 11 live broadcasts display products and use advertisements to increase conversion rates.
By integrating social platforms with EasyStore, brands can more efficiently monitor sales trends and improve Double 11 results.