Have you ever been to a website that’s cluttered, hard to read, or looks like it was designed in the 1990s ? Most people feel uncomfortable and skeptical about any information on such a website.
Whether fair or not, we associate our website experience with how trustworthy a company seems to us . Studies show that 75% of users make a judgment about a company’s credibility based on its website.
If the website doesn’t appear to be high-quality and well thought-out, why would anyone believe the company’s work will be any better?
For most people, the website is the main face of your business . That’s why the first impression is so important, letting visitors know that the company is legitimate and trustworthy. This means conveying professionalism through the website.
8 Problems That Make You Look Unprofessional 8 Items You Need to
If you want to gain the trust of potential clients , avoid details that make you look sloppy or unprofessional. These are some of the enemies that could lead to lost opportunities.
1. Unattractive design
Poor design can mean many things . For asia mobile number list example, the site’s layout looks outdated, it’s unattractive due to clutter, or its navigation isn’t intuitive.
If you have a design that doesn’t invite people to click through to your website, or that makes them want to give up after a few seconds because they can’t find what they need, you have a problem.
If you’re getting a fair amount of traffic but have high bounce rates or low conversion rates, then poor design could be the culprit.
What to do: Hire a designer.
Solving a design problem requires investing in a professional who knows how to design a professional-looking website. Take the time to find the right person or company who specializes in this. Look at samples of their work and even ask your friends and colleagues to do the same. Do the websites they’ve designed before look attractive and professional?
Now, if you think your website looks good but doesn’t seem to be doing its job, you may need a UX designer instead of a web designer. They’ll analyze the case based on the actions visitors take (or don’t take) and assess what changes are needed to make the site move people toward your goals.
A UX project includes user testing, so you can be sure that the finished site will have a design suitable for inspiring user action.
2. Broken links
Every time a user lands on a dreaded 404 page, it means they’re not finding what they’re looking for . And if they arrived from a link on your website, it creates disappointment that undoubtedly reflects negatively on their image.
Broken links happen over time as websites are updated and pages are moved. But it’s important to make an active effort to prevent them from remaining on your website for too long. Clicking on singapore data a broken link once in a while isn’t necessarily a terrible thing, but having multiple broken links will definitely make you look sloppy.
What to do: Find and fix all broken links.
The good news is that detecting broken links is pretty easy . There are free tools that automate the process so you just have to go and remove the link, or replace it with a working URL.
We recommend getting into the habit of checking for broken links every couple of months so you can keep your site up to date.
3. Poor writing
Poor grammar, spelling mistakes, and awkward terms distract anyone trying to understand what your website says . Even worse, they implicitly tell visitors that you don’t give enough importance to reviewing your content.
If you don’t bother with something basic like that, they 8 Items You Need to might wonder what else is neglected in your business.
Replacing existing content with quality writing could make your business more attractive to visitors and increase conversions.
What to do: Completely overhaul your website and consider hiring a copywriter.
To start, do a review of the entire website to look for minor errors and ways to improve the language that you can handle on your own. If this review shows that the entire site needs an update, find a local copywriter or marketing agency to help you improve the writing.
4. Outdated content 8 Items You Need to
Content marketing generally consists of a mix of timeless content that remains relevant and always relevant ( Evergreen Content ) and publications that are timely at a specific time.
If, for example, you have a five-year-old post about the launch of a product or service you no longer sell, there’s no reason to keep it on the site. It could also be confusing and create a poor impression.
What to do: Perform a content audit 8 Items You Need to
About once a year, go back and analyze all your old content and look at:
Conducting a content audit will help you eliminate anything that isn’t working for your site’s current situation or that could make the company look bad or untrustworthy. As an added benefit, it will help you better understand what’s working so you can improve your content strategy going forward.