Having quality hosting is essential for SEO. This statement may not seem obvious at first, but we’ll share six reasons that prove it.
Many business owners focus on the aesthetic appeal of their website to attract new customers. But all the money spent on design isn’t worth it if people can’t find your website .
Luckily, you already know the importance of content. But have you considered the work that goes into ensuring your website ranks in search engines? An important place to start is the quality of your hosting.
Web hosting is an often overlooked, yet critical , factor in determining your website’s SEO ranking.
1. Uptime/Downtime 6 reasons why having
Have you seen those messages from hosting companies that advertise 99.9% uptime? There’s a reason for this.
The quality of your website hosting is a determining factor in how accessible your website actually is. The poorer the hosting, the more often your website will be offline, which can hurt your SEO whatsapp number list rankings. On the other hand, if your website is accessible virtually all the time— especially when Google crawls it— it’s more likely to be found in relevant searches.
Remember that the amount of downtime your website experiences can fluctuate quite frequently. Be sure to monitor your site’s uptime and contact your hosting provider if you have any concerns.
2. Speed
Your site’s loading speed affects your SEO rankings . The internet is a competitive place, and people are no longer willing to wait to see content on a slow site. You can control some of the factors that affect your site’s loading speed, such as coding and content, but much depends on your hosting provider. Like downtime, loading speed fluctuates, so check your site’s speed regularly to see if there are any significant changes. Some hosting factors you can check include the type of hard drive technology , the availability of a content delivery network (CDN), and whether the hosting is optimized for your Content Management System, such as WordPress.
If you’re sure you’ve done everything correctly and are still experiencing slow loading times on your website, try contacting your web developer and hosting provider and ask if they can help you or if there are any options or upgrades available to improve your website’s performance.
You may also be interested in: Why a website is slow and problematic, and how to solve it
3. Location of the Servers
The physical location of your hosting provider can what your company should be doing to achieve digital acceleration impact your SEO rankings. If you have a website serving users in Mexico and your server is located in a datacenter in Europe, your visitors will likely experience slower loading times, as the information will take longer to travel. Make sure the hosting company’s datacenter is close to where your customers or readers are located.
In addition to location, your server should be hosted in a data center with high-quality infrastructure and advanced technology . These are important factors to consider, as a high-quality data center reduces the likelihood of your website failing.
Also check if the company has a team of experts monitoring the servers 24/7 to ensure that the servers are secure and that in case of any eventuality the company has the personnel to resolve the problem quickly.
4. Security 6 reasons why having
Poor website security can be really detrimental to SEO. Hackers can attack your website, create spam pages, and generate huge amounts of fake backlinks to your site—the kind of thing Google loves to penalize. By the time you identify the fraudulent page and remove it, Google will likely have already imposed the penalty, and the damage will already be done.
Poor security also increases the likelihood of your site being infected with malware, which can lead to your site being blacklisted by search engines or displaying a security warning in search results. Before choosing a hosting provider, make sure they have security technology and malware removal options to defend your site from attackers.
5. HTTPS/SSL Support
More and more websites are using HTTPS connections to protect user data collected on their websites. Additionally, Google has stated that having an SSL certificate has a positive effect on their singapore data rankings . It’s still a minor ranking factor for now, and therefore shouldn’t have too strong an impact, but it seems to be becoming increasingly important.
6. Technical support 6 reasons why having
When your website goes down, time suddenly comes to a standstill and panic sets in. These moments will reveal the quality of your hosting provider’s support. Make sure the hosting company has a dedicated, capable support team ready to rescue you . If you want to go further, research the experience of the company’s 6 reasons why having support staff and check reviews from other customers.
Your web hosting plays an important role in determining whether your site’s SEO is booming or failing. Making an informed decision and regularly checking the quality of your hosting is not only a good way to increase your search engine rankings; it also ensures that your users have an excellent experience on your site and keep coming back.