Do you or your company have a blog, but the success of your posts isn’t what you’d expect?
The best thing to do is to research the reasons and analyze whether the content has the necessary characteristics to be successful with your audience . The post may be very good, but if you don’t speak to your audience, it will hardly be successful.
Start by analyzing whether the topics are relevant to your business . Are your customers/readers interested in the topic? Is the information relevant, helpful, or does it answer any questions? If so, you’re on the right track.
But if the content still isn’t successful, the problem may lie in the post’s structure . Since reading online isn’t the same as reading a book, magazine, or newspaper, the care taken when writing for the internet is different.
Knowing how to write well for the internet will help you, and there are tips that can make your content more relevant.
1. Give value to the title 5 Tips to Help You
An uninteresting title can doom a post to oblivion, so take the time to write variations that include the keyword – the word that drives (and defines) the entire piece of content.
And in addition to always using the keyword in the title , also use resources that arouse curiosity.
Some resources and examples to create efficient titles:
- Lists with numbers . “5 Tips to Help You Create Perfectly Structured Posts.”
- Ask a question . What are subdomains and how do they affect SEO?
- Awakening Curiosity . Looking to the Past to Predict the Future. The History of the Internet .
You can use many resources. The important america phone number list thing is to always test and discover which ones work best for your audience.
If you’re thinking about SEO , you have a maximum of 70 characters for your title. That’s the limit Google displays in search results.
2. Make your content scannable
Fun fact: Some studies indicate that reading on the internet can be up to 25% slower than on other media.
And to ensure that your post is read (or at least that the key concepts covered are understood), it is essential that the content is scannable .
Have you seen how we divided this article into topics? That’s the idea.
Titles, subtitles, paragraphs, and short sentences make reading easier. And doing so is easy; check out this list:
- In addition to a title, use subtitles.
- Break the text into smaller paragraphs.
- Create lists and topics.
- Use bold , italics and other resources.
- Use images, graphics and videos.
3. Include links to guide readers
Links are great for directing readers, so whenever possible, recommend a related post . It could be from your blog, other useful materials you’ve published, or even a link to another site .
Don’t be afraid to use external links : In addition to is your team ready for the next cyber-crisis? increasing your chances of ranking well, you can create connections with other blogs and sites in your area.
The important thing is to always make sure that the sites you link to are relevant to your topic, and who knows, you might even get a link back in the future!
4. Review the text for errors
Looking for a reason to irritate your audience? Surely not, then be very careful with your spelling and content consistency .
The rules change (in Spanish, this is constant), and some minor errors are forgivable , especially if the text is longer. But serious errors (such as writing “a través” with a z) can cause readers to lose their attention at high speed.
That’s why it’s best to review your text repeatedly . A tip: if you’re the one who’s going to review it, avoid doing so after finishing the draft. Leave it for the next day, when you’re more refreshed; and keep in mind that you can ask someone else for help.
5. Start and end the article with SEO in mind
Yes, you’re writing for your audience . But nothing stops you from using the right tools to ensure greater visibility in search engines like Google.
Now, let’s focus on the basics of SEO, as it’s a crucial topic that you can’t ignore in your online positioning strategy.
1. Keyword
While we’ll discuss this at the end of the article, selecting the keyword is one of the first steps.
You can use tools like Google Trends to choose 5 Tips to Help You the most relevant keyword variation in searches. Google Analytics can also give you good insights into the words your customers use most when searching for your content.
Google gives us some ideas : for example, if you singapore data type the main word in the search field, some variations automatically appear. Try it and see the results.
Once you have selected your keyword , remember to use it in the title , description , and sometimes in the text content (without overdoing it).
2. Title 5 Tips to Help You
Going back to what we said about the importance of the title, remember that the ideal is to have a maximum of 70 characters . But you have two options if you exceed this: change the title or use a specific plugin to write one with SEO in mind. Exactly that, with a plugin like WordPress SEO by Yoast, you can easily do it.
You can keep the title you chose and use something with the same meaning (and smaller size) for search engines like Google.
Remember: the keyword should always be in the title.