In order for the transition of the e-shop into live operation to take place smoothly and without complications, it is necessary to properly prepare for it. Every mistake can cost you not only the completed order, but also the customer’s trust . And you never have to get it back. That is why we have put together ten basic points for you to focus on before launching the e-shop itself.
1) Site structure
Try to look at the e-shop through the eyes of a customer who is seeing it for the first time. Is its structure clear ? Is going through the e-shop easy and intuitive ? Are the products classified in appropriate categories ? The visitor should know within a second where he will go after clicking on any button, what he will learn there and how he can return. Ask someone unbiased to look at the e-shop. Choose one product from the menu and give him the task of fin oman whatsapp number data ding it. That way you will find out how it will go for your potential customers as well. We already wrote about the structure of the website here .
2) Overall graphics of the e-shop
Graphics and overall design are the first things a customer sees after coming to the e-shop. They have the ability to attract attention at first glance and indicate whether you are keeping pace with the times. Also pay attention to individual graphic elements. For example, banners can look good on their own, but in the c position your brand as an authority in the market ontext of an e-shop they can be distracting or disappear. It can be the same with the logo . Check that it is clearly visible, both on the main page and on all subpages.
For the products, then go through the photos so that they are not powder data only displayed correctly, but also have filled alt labels . These are another space where you can place keywords and thus contribute to a better position of the e-shop in search engines. But always describe what is actually in the picture, and make the text unique for each picture.
3) How it looks on mobile
Is your website fully responsive? Does it display well on mobile and tablet? According to statistics, 55% of all online purchases in 2019 were made over the phone . This is a high percentage of orders that you could lose if your website is not responsive. Therefore, check the graphics and overall appearance of all e-shop pages on different devices.
4) Smooth order process
Carefully test the entire process from placing the product in the cart to paying and confirming the order. Everything must be fully functional and without the slightest hitch. Try filling the form with different information, phone numbers, emails in different shapes, etc. to tune out any possible errors. Test that all shipping and payment options work, especially the payment gateway .